Kris McCabe

I am a Certified Salesforce Consultant, Administrator, Developer, Trainer, and Behavioural Coach all rolled into one.

My journey to becoming a Salesforce Consultant

I started my career within internal sales, then moved on to account/customer management using hard-to-use CRM’s.

One fateful day, my Sales Director appointed me to “look after the CRM” and improve it to help my fellow sales teammates. Fast forward a few CRM’s and projects later, I found Salesforce in 2013.

With the help of a project team, I led my first successful Salesforce greenfield implementation that revolutionised the way sales teams and customers engaged with the business.

Since then, I have changed careers to become an implementation expert in Salesforce and a behavioural coach to help sales leaders develop the right high-value behaviours to maximise productivity and revenue.

Whilst Salesforce is my platform of choice, I am also an expert with NetSuite and developing integrations with a range of other apps.

Currently, I work for an award-winning Salesforce ISV Partner called OwnBackup as Technical Account Manager – UK & EMEA.

My Approach

You cannot simply add value to your customers by just implementing technology to fix or change your business. People are your biggest asset and it’s my belief that for any technical improvements you make, your people must be ready, and able, to make the journey.

Whilst I may be a technical expert in CRM applications, I am also an experienced behavioural specialist. For many years, I’ve been training teams to become more productive and coaching leaders to become better mentors; focusing on developing their people.


Why is it important to invest in your people when implementing new technology?

To put it simply; you can invest in a high-performance sports car, but if the driver doesn’t know how to handle it, they are likely to crash it into a tree. Then you’re left with a mangled car and you’ve lost your investment.

My job is simple. I am here to help businesses get the most from their technology investments, whilst ensuring people are able to get the maximum horsepower out of the tools available.


The end result?

Your business will drive better deals and succeed in adding customer value.

What are my special powers?

I have many skills I can bring to your project, but below are some of the key ones:

Project Management

Extensive experience in leading Agile and Waterfall implementation projects spanning a wide range of organisations across the world.

Salesforce Expert

Certified Salesforce Consultant covering Sales Cloud, Service Cloud, App Development and Advanced Administration.

Solution Design

For those moments where you need an innovative solution to a problem, I can extend Salesforce and broader technologies to work in harmony.


Experienced in developing with Apex, JavaScript, C#, Python, VisualForce, SuiteScript 1.0 & 2.0, Lightning Components, Heroku, PHP, CSS, HTML.

Training and Coaching

Expert in developing and delivering training in business applications,  sales skills, effective leadership and management skills.

Behavioural Analysis

Experienced in analysing behavioural performance in individuals and teams, and advising businesses on how to motivate them.

I’m Salesforce Certified

I am currently certified in the configuration and development of Salesforce in the following areas:

I’M Certified in other apps too!


Here is just some of the feedback from the projects I’ve made a difference to.

Kris has a unique knowledge of both the technical elements of a system and the commercial operations of that make a sales function. In my time working with Kris he always had a valuable insight and added great value to the way we looked at our current practices.

Chris Mitchel

CRM Director, UBM

I worked with Kris to implement SuMo at Clarion Events. Throughout the process, Kris was able to understand and translate our complex requirements and to challenge us on the metrics that we were proposing to measure. With Kris’s guidance and support, we were able to successfully launch our pilot program which is now being rolled out company-wide. It was a genuine pleasure to work with Kris and I would welcome the opportunity to do so again.

Sharif Aly

Salesforce Lead, Clarion Events

Kris is strong problem-solver with a strong technical skillset to deliver effective solutions. He makes the effort to understand the business problem and then identifies the best technical solution. He’s very good at following proper process and making sure things are done in the right way, whilst ensuring progress is made at speed. Kris is a valuable member of the team.

Carina Collins

Programme Director, IRIS Software Group

Kris is a fantastic person to work with. Over 3 years I’ve known him, I’ve seen how diligent his work is and how vast his experience of Salesforce is. It’s been an absolute pleasure to work with Kris when he is always very willing to go extra mile for getting us a solution we desire.

Jalpa Bhatt

Change Co-ordinator, Aviva investors

looking for my cv/resume?

If you’re interested to find out more about my professional work or experience, you can see my full CV/Resume or head to LinkedIn.